How much is your data worth?

How much is your data worth? How much is your data worth?

A California governor has claimed that consumers should get a pay-out based on the amount of money tech companies earn from their data. The proposed “data dividend” has given users’ individual data, such as those used to power advertising campaigns, monetary value.

In 2013, the Financial Times created a “data calculator” to give value to each individual’s data, with certain factors, such as divorce, making data more valuable. Furthermore, specific details, such as PayPal details, were valued more highly than others. Research by Top10VPN shows that a person’s entire collection of data can be worth as little as £820. Emerging companies such as Ocean Protocol are now offering users the chance to sell their data for use with artificial intelligence research.

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